As I meet and talk with executives and business owners, I discovered there are three types of leaders when it comes to corporate strategy: Those who do strategic planning, Those that don’t bother with a strategic plan, and Those who actually implement their strategic plans. Unfortunately, the percentage of organizations that actually implement their strategic plans – and as a result, achieve their annual goals – is quite small.
“Most of the time, strategists should not be formulating strategy at all: they should be getting on with implementing strategies they already have.” – Henry Mintzberg
According to a recent survey by McKinsey & Co., of the respondents that actually do strategic planning, 69 percent reported that there was a breakdown in the alignment of the company with the strategic plan and poor execution of the plan.
So what can you do to make sure your business is in a better position at the end of the year versus where you are today?
1. Make sure you actually have a strategic plan. If you don’t have a strategic plan, develop one – it’s not too late. Define your business mission. Assess the external forces that affect your business (economic, environmental, political, legal, competitive, etc.). Conduct an Internal Audit of you business including your culture, management, marketing, financial/accounting, operations, HR, R&D, and IT. Define your strategic objectives and strategies to achieve those objectives.
2. Communicate your strategic plan. You should be able to distill your strategic plan down into a single page. If you cannot communicate your strategic plan on a single sheet of paper, it’s too complex. Not only that, but your team members will struggle to understand how what they do relates to or impacts the business’ strategic plan. Everyone from the executive offices to the shop floor should understand where your company is going and how they contribute to getting there.
3. Translate your strategic plan to measurable goals. Based on your strategic plan, where should each department and person be at the end of each quarter, each month? These measurable goals should now be driving weekly and daily activities for each function and team member.
While this is a very high level approach, following these three steps will help ensure your company’s daily activities are aligned with the business’ strategic plan.
If you have other approaches that have worked in your company, please share them in the comments section, I would love to hear what you’re doing.











