Photo Credit: Mattox
Whether I’m coaching one of my Six Sigma belts on their project or working with a business on their corporate strategy, I find there is an area that always needs revisited and refined: Clarifying the goal. It’s easy for a team to say we want to reduce costs or cycle time, we want to grow our market share, or we want to enter this new market. Great! But what does that really mean?
If you’re going to win in business you need to have a Vision and Strategy for your organization. For that vision and strategy to be effective, you need to begin with the end in mind. In other words: You need to define the win. If you don’t define what a win is, then you will never know if you get there.
1. Define the Win: Part of being an effective leader is defining the win. If you want to reduce costs, which costs and by how much? How much do you want to grow your market share and over what period of time? What does entering a new market mean – Is it having a new product or service available, landing that first client, or simply attending a trade show? Earl Nightingale in his The Strangest Secret says “A success us anyone who is realizing a worthy predetermined ideal, because that’s what he or she decided to do … deliberately.” Therefore, to win in business you must deliberately determine what it is you want to achieve.
2. Establish the Measure: To be able to define the win, you must identify what it is you are going to measure. By measuring, we can determine from where we are starting, where we want to get to, and how big that gap is. Once you’ve established the metric, baseline, and goal, you have something to monitor your progress towards that goal.
3. Develop the Plan: Look at what you defined as a win and work backwards to identify the milestones you need to hit to achieve that win. What are the quarterly or monthly activities that must take place to move you towards that win? Break those activities down further into the weekly and daily tasks you and your team must accomplish. Now when you are planning your day you know what those activities are that will get you closer to your win, versus just a random to-do list.
4. Communicate the Plan: It’s not enough to simply define the win, establish the measure, and develop the plan. Countless organizations have developed beautiful strategic plans in nice three-ring binders that sit on a shelf gathering dust, never to be looked at again. You must communicate the plan and get people involved. There is a great verse (Judges 5:2) that basically says “when leaders lead, people will volunteer.” If you do an effective job of leading, people will want to follow up and be a part of what you are doing. Remember, people are not against you, they are for themselves. Make sure when you are communicating the plan and the win that you connect it to how the people on your team will be impacted. If you reduce the cycle time, what does that mean for the amount of overtime people have to work or the additional capacity you create to take on more work or the available time for innovation? What’s in it for them?
If you follow these four steps you will set yourself and your organization up to win in 2012.
I would love to hear what your “wins” are for 2012, please share them in the comments.
