If you’ve been running your business for more than 20-minutes, you have at some point thought about what it takes to develop into a great company. Often we refer to these great organization as world-class. Regardless of whether you lead a division in a 25,000 person multi-national company or you’re a microbusiness, you want to perform at your best.
So what do world-class companies do that the rest of us can learn from?
1. Use coaches/mentors/consultants. Ok, this may sound self-serving, but it’s true. From sports figures and actors to Fortune 100 companies, world-class performers seek out people and firms that help point out what they don’t do well and help they become better. These “outside” eyes can be outside firms or an internal department. When I was at GE, in addition to the outside firms we hired, we also had Corporate Audit Staff (CAS). CAS operated like a consulting firm inside the company to the different GE businesses. If you don’t have someone providing this role to you, you need it. Go find someone or a firm that can help you identify your blind spots.
2. Use Feedback. Solicit performance feedback from your customers. Pay attention to those areas you could improve upon. It’s those minor tendencies and weaknesses that are stopping you from getting to the next level.
3. Be Deliberate. Once you identify where your organization is weak or has blind spots, stop running on autopilot! Consciously make different choices and be super aware of what you’re doing until the new behaviors become ingrained in your culture.
4. Develop Un-natural Skills. Sometimes what you need to do to improve may seem counterintuitive. Realizing what needs to be done, even if it goes against what you would have done in the past, and doing it is a characteristic of world-class performers.
One of my clients that was hit hard by the recession in 2009 took a very different approach than many in their industry. When other companies were laying off people and scrambling to get any order they could, this manufacturer didn’t. Instead, they kept all their employees and reduced everyone’s work hours, stopped raises and bonuses, and invested in their lean and quality initiatives. They reduced their cycle times, improved the quality of their product, and slashed their scrap rates. By early 2010, they were hiring people, back to three shifts five days a week, and wining new customers.
5. Develop an Action Plan. After identifying your weak spots, pick just one or two – no more – and develop a plan to improve. Make sure your action plan is documented, communicated well, and measurable. Once you’ve made significant improvement in those areas, pick one or two more and develop those.
By following these steps, you can build your organization into a world-class performer as well.
If you have other ideas or examples of how your organization improves, please post it in the comments section, I would love to hear about it.









